The airline Flybe has been fined £70,000 for sending greater than three.three million advertising emails to individuals who had opted out of receiving them.
The emails, despatched in August 2016, suggested individuals to amend out-of-date private info and replace their advertising preferences.
In addition they gave individuals the possibility to enter a prize draw.
However the regulator stated Flybe should have obtained people’s consent earlier than sending the emails.
“Sending emails to find out whether or not individuals wish to obtain advertising, with out the precise consent, remains to be advertising, and it’s in opposition to the legislation,” stated Steve Eckersley, head of enforcement on the Data Commissioner’s Workplace.
“In Flybe’s case, the corporate intentionally contacted individuals who had already opted out of emails from them.”
Flybe instructed the BBC it wished to “sincerely apologise” to affected clients.
“We will verify that acceptable mechanisms have already been actioned to make sure that such a state of affairs doesn’t occur once more,” it added.
The ICO has also fined carmaker Honda Motor Europe £13,000 after a separate investigation discovered related breaches.
The corporate despatched 289,790 emails to make clear clients’ decisions for receiving advertising, however didn’t safe their consent.
“The agency believed the emails weren’t classed as advertising however as a substitute had been customer support emails to assist the corporate adjust to knowledge safety legislation,” the ICO stated in an announcement.
“Honda could not present proof that the shoppers had ever given consent to obtain one of these e mail, which is a breach of privateness and digital communication laws.”
Honda stated it was disenchanted with the choice and that it had acted with “the most effective knowledge safety practices in thoughts”.
It added: “It is usually vital to focus on that we’ve got already taken steps to deal with the considerations that the ICO has raised, and we’re happy that the ICO has recognised that any breach of the PECR by Honda was not deliberate nor intentional.”